Simplicity is not the goal. It is the by-product of a good idea and mo…

Paul Rand
19 citations
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Thought
19

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You will learn most things by looking, but reading gives understanding. Reading will make you free. ✨ Michael Kroeger, Paul Rand (2008). Paul Rand: Conversations with Students, p.62, Princeton Archit … ▶
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Everything is design. Everything! ✨ Michael Kroeger, Paul Rand (2008). Paul Rand: Conversations with Students, p.25, Princeton Architectural Press
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative proce … ▶
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements … ▶

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