Within every brand is a product, but not every product is a brand.

David Ogilvy
141 citations
Within every brand is a product, but not every product is a brand.
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As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire fr … ▶
Unless your campaign has a big idea, it will pass like a ship in the night.
Never stop testing, and your advertising will never stop improving. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an … ▶
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

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