All wars are won or lost before they are ever fought.

Sun Tzu
359 citations
All wars are won or lost before they are ever fought.
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Therefore the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the fie … ▶
Bestow rewards without regard to rule, issue orders without regard to previous arrangements; and you will be able to handle a whole army as though you had to do with but a single man. ✨ Sun Tzu (2012 … ▶
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate. ✨ Sun Tzu (2005). The Art … ▶
A sovereign of high character and intelligence must be able to know the right man, should place the responsibility on him, and expect results.
Appear at points which the enemy must hasten to defend; march swiftly to places where you are not expected. ✨ Sun Tzu, Niccolo Machiavelli (2013). The Complete Art of War, p.29, Simon and Schuster

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