The universal truth is beyond question-the only people who excel are those who have decided to do so. β¨ Seth Godin (2012). Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012, p.385, Penguin
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- You don't have to settle for the status quo, for being good enough, for getting by, for working all night. β¨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Busine β¦ βΆ
- A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
- Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some market β¦ βΆ
- An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time. β¨ The truth about th β¦ βΆ
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