Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
More Author Quotes
- You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
- Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of hi β¦ βΆ
- The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be β¦ βΆ
- Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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