Begin by seizing something which your opponent holds dear; then he wil…

Sun Tzu
359 citations
Begin by seizing something which your opponent holds dear; then he will be amenable to your will. ✨ Lionel Giles', Sun Tzu (1910). Sun Tzu's Art of War - Illustrated & Translated for Modern Readers, p.32, SJ Creations Tokyo
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In desperate position, you must fight. ✨ Sun Tzu, Julius Caesar, Einhard, Niccolò Machiavelli, Carl von Clausewitz (2016). Strategy Six Pack, p.19, Lulu.com
When the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoy … ▶
Bestow rewards without respect to customary practice; publish orders without respect to precedent. Thus you may employ the entire army as you would one man. ✨ Sun Tzu, Shang Yang (1997). The Art of W … ▶
Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and th … ▶
In making tactical dispositions, the highest pitch you can attain is to conceal them. ✨ Sun Tzu (2016). The Art of War, p.30, Xist Publishing

Begin by seizing something which your opponent holds dear; then he will be amenable to your will. ✨ Lionel Giles', Sun Tzu (1910). Sun Tzu's Art of War - Illustrated & Translated for Modern Readers, p.32, SJ Creations Tokyo

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