...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it. ✨ The TH Interview: Yvon Chouinard, founder of Patagonia (Part One). Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.
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- Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.
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