Phil DusenberryIn the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. ✨ Phil Dusenberry (2005). Then… ▶377Thought
Phil DusenberryThat's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and the… ▶359PoliticsThought
Phil DusenberryConsumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophistic… ▶262Thought
Phil DusenberryI have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.3110Humor
Phil DusenberryA brand is nothing but an expression of the consumer’s loyalty and trust.206Philosophy
Phil DusenberryThe work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great wo… ▶198Truth
