The reason social media is so difficult for most organizations: It’s a…

Seth Godin
632 citations
The reason social media is so difficult for most organizations: It’s a process, not an event.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business … ▶
I define anxiety as experiencing failure in advance. ✨ Seth Godin (2015). Poke The Box: When Was the Last Time You Did Something for the First Time?, p.14, Penguin
I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly. ✨ Who's tellin … ▶
Successful people are successful for one simple reason: they think about failure differently. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.100, Penguin
Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic. ✨ Seth Godin (2015). Poke The Box: When Was … ▶

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