The goal of business should not be to do business with anyone who simp…

Simon Sinek
354 citations
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges. ✨ Simon Sinek (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action, p.62, Penguin
Humanity
22

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