Competition validates you. It creates a category. It permits the sale …

Seth Godin
632 citations
Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Don’t be different just to be different. Be different to be better. ✨ The merchants of average. sethgodin.typepad.com. September 27, 2013.
Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.17, Penguin
If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace. ✨ Seth Godin (2010). Linchpin: Are … ▶
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek. ✨ Seth Godin (2009). Purple Cow … ▶

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