Why waste a sentence saying nothing?

Seth Godin
632 citations
Why waste a sentence saying nothing?
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Making promises and keeping them is a great way to build a brand. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.201, Penguin
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.197, Penguin
Most people are searching for a path to success that is both easy and certain. Most paths are neither.
The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then ot … ▶
It's human nature to quit when it hurts. But it's that reflex that creates scarcity. ✨ Seth Godin (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick), p.32, Penguin

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