This notion that it is up to each person to innovation in some way fli…

Seth Godin
632 citations
This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek. ✨ Seth Godin (2009). Purple Cow … ▶

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

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