No organization ever created an innovation. People innovate, not compa…

Seth Godin
632 citations
No organization ever created an innovation. People innovate, not companies. ✨ Seth Godin (2004). Free Prize Inside: How to Make a Purple Cow, p.52, Penguin
Humanity
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.77, Penguin
I wonder if real art comes when you build the thing that they don't have a prize for yet.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tact … ▶
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
It's easy to pretend expertise when there's no data to contradict you.

No organization ever created an innovation. People innovate, not companies. ✨ Seth Godin (2004). Free Prize Inside: How to Make a Purple Cow, p.52, Penguin

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