Marketing is a contest for people's attention.

Seth Godin
632 citations
Marketing is a contest for people's attention.
Humanity
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.35, Penguin
The habit of doing more than is necessary can only be earned through practice.
Playing the game is a form of winning the game. In those competitions, we win by being resilient.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
One way to sell a consumer something in the future is simply to get his or her permission in advance. ✨ Seth Godin (2012). Permission Marketing: Turning Strangers Into Friends And Friends Into Custom … ▶

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