My theory on genre is that while there are people out there who believ…

Neil Gaiman
977 citations
My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.
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Have you ever had one of those days when something just seems to be trying to tell you somebody? ✨ The Sandman. Comic Book Series by Neil Gaiman, Volume 1, 1989.
Many phenomena - wars, plagues, sudden audits - have been advanced as evidence for the hidden hand of Satan in the affairs of Man, but whenever students of demonology get together the M25 London orbi … ▶
How old are you? asked Door. Richard was pleased she had asked; he would never have dared. As old as my tongue, said Hunter, primly, and a little older than my teeth. ✨ Neil Gaiman (2010). Neverwhere … ▶
I learned to write by writing. I tended to do anything as long as it felt like an adventure, and to stop when it felt like work, which meant that life did not feel like work. ✨ Neil Gaiman (2016). Th … ▶
I remember making that vow, the one not to forget. Not to remember what happened, but to remember who I was and how I felt.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

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