No one is as smart as all of us. ✨ Thinking about money. sethgodin.typ…

Seth Godin
632 citations
No one is as smart as all of us. ✨ Thinking about money. sethgodin.typepad.com. June 30, 2013.
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You can't shrink your way to greatness! ✨ Seth Godin (2012). Survival Is Not Enough: Shift Happens, p.76, Simon and Schuster
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only … ▶
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Change almost never fails because it's too early. It almost always fails because it's too late. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.119, Penguin
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, reg … ▶

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