So sure, start with a slogan. But don't bother wasting any time on it …

Seth Godin
632 citations
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Time Truth
25

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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

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