Use every customer point of contact to weave stories about who you are…

Gary Vaynerchuk
152 citations
Use every customer point of contact to weave stories about who you are and what your brand stands for.
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Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

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