Stop trying to find the formula that will instantly make your idea int…

Seth Godin
632 citations
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Thought
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people. ✨ Seth Godin (2010). Linchpin: Are You Indispensable?, p.85, Penguin
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does. ✨ FaceBook po … ▶
There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.
Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.91, Pen … ▶
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

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