In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first. ✨ Brian TRACY (2009). Reinvention: How to Make the Rest of Your Life the Best of Your Life, p.75, AMACOM Div American Mgmt Assn

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