Determine what your customers need, and work backwards.
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- The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. β¨ Jeff Bezos's mission: Compelling small publishers to think big. Intervie β¦ βΆ
- It is very difficult to get people to focus on the most important things when you're in boom times. β¨ Online Extra: Q&A with Amazon's Jeff Bezos. Interview with Robert D. Hof, www.bloomberg. β¦ βΆ
- There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning n β¦ βΆ
- If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
- The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
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