Every great company, brand, career has been built in exactly the same …

Seth Godin
632 citations
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Humanity
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Marketing management is now tribal leadership.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse. ✨ Seth Godin (2012). Permission Marketing: Turning Strangers Into Friends And … ▶
Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a comp … ▶
Making promises and keeping them is a great way to build a brand. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, p.201, Penguin
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

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