A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect? ✨ George Orwell, Keith Gessen (2009). All Art Is Propaganda: Critical Essays, p.279, Houghton Mifflin Harcourt

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