The true end users of Facebook are the marketers who want to reach and…

Douglas Rushkoff
134 citations
The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation. ✨ Why I'm quitting Facebook. Article by Douglas Rushkoff, edition.cnn.com. February 25, 2013.
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