Marketers spend millions developing strategies to identify children's …

Douglas Rushkoff
134 citations
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. ✨ Douglas Rushkoff (2006). ScreenAgers: Lessons in Chaos from Digital Kids, Hampton Press (NJ)
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