The job isn't to catch up to the status quo; the job is to invent the …

Seth Godin
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The job isn't to catch up to the status quo; the job is to invent the status quo. ✨ Seth Godin (2015). Poke The Box: When Was the Last Time You Did Something for the First Time?, p.5, Penguin
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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity … ▶
Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.17, Penguin
Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed. ✨ Seth Godin (2010). Linchpin … ▶
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in pa … ▶

The job isn't to catch up to the status quo; the job is to invent the status quo. ✨ Seth Godin (2015). Poke The Box: When Was the Last Time You Did Something for the First Time?, p.5, Penguin

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