Most of your competition spend their days looking forward to those rar…

Seth Godin
632 citations
Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
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Leadership is scarce because few people are willing to go through the discomfort required to lead. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.55, Penguin
A dialogue leads to connection, which leads to trust which leads to engagement
Caring, it turns out, is a competitive advantage, and one that takes effort, not money.
Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
The best experiences and the biggest ideas don't fit into a category. They change it.

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