Graphic design, which evokes the symmetria of Vituvius, the dynamic sy…

Paul Rand
19 citations
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. ✨ A designer's art. Book by Paul Rand, 1968.
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