Good marketing offers us a view of the world. Bad marketing offers us …

Simon Sinek
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy. ✨ Twitter post from Dec 21, 2011
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There are two types of claims: those based on hard numbers and those based on slippery numbers. ✨ Slippery Numbers by Simon Sinek, www.huffingtonpost.com. March 18, 2010.
In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. ✨ Two Types of Expe … ▶
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius. ✨ Simon Sinek (2014). Leaders Eat Last Deluxe: Why Some … ▶
If a movement is to have an impact it must belong to those who join it, not those who lead it. ✨ Twitter post from Aug 03, 2010

Good marketing offers us a view of the world. Bad marketing offers us a product to buy. ✨ Twitter post from Dec 21, 2011

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