The most powerful element in advertising is the truth.
More Author Quotes
- The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
- Word of mouth is the best medium of all.
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be β¦ βΆ
- No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
- If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
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