Advertising is fundamentally persuasion and persuasion happens to be n…

William Bernbach
43 citations
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ✨ Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience. Book by Shaun Usher (p.190), 2016.
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Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of hi … ▶
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
Today's smartest advertising style is tomorrow's corn.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Don't confuse good taste with the absence of taste.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ✨ Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience. Book by Shaun Usher (p.190), 2016.

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