For values or guiding principles to be truly effective they have to be…

Simon Sinek
354 citations
For values or guiding principles to be truly effective they have to be verbs. It's not integrity, it's always do the right thing. It's not innovation, it's look at the problem from a different angle. Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation. ✨ Simon Sinek (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action, p.53, Penguin
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