For the mob is always impressed by appearances and by results, and the…

Niccolo Machiavelli
255 citations
For the mob is always impressed by appearances and by results, and the world is composed of the mob.
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Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not to suffer. ✨ The Prince. Book by Niccolo Machiavelli, chapter III: Of Mixed Princedoms, 1513.
Since it is difficult to join them together, it is safer to be feared than to be loved when one of the two must be lacking. ✨ Niccolo Machiavelli (1979). The Portable Machiavelli, p.93, Penguin
A prudent man should always follow in the path trodden by great men and imitate those who are most excellent, so that if he does not attain to their greatness, at any rate he will get some tinge of i … ▶
One should never fall in the belief that you can find someone to pick you up.
Sometimes it has been of great moment while the fight is going on, to disseminate words that pronounce the enemies' captain to be dead, or to have been conquered by another part of the army. Many tim … ▶

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