An idea can turn to dust or magic, depending on the talent that rubs against it.
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- Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of hi β¦ βΆ
- There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
- Don't confuse good taste with the absence of taste.
- A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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