The great art in writing advertisements is the finding out of a proper…

Joseph Addison
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The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt. ✨ Joseph Addison (1811). The Works of the Right Honourable Joseph Addison, p.401
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Better to die ten thousand deaths, Than wound my honour. ✨ Cato, A Tragedy. Play by Joseph Addison, 1713.
Certain is it that there is no kind of affection so purely angelic as of a father to a daughter. In love to our wives there is desire; to our sons, ambition, but to our daughters there is something w … ▶
He only is a great man who can neglect the applause of the multitude and enjoy himself independent of its favor. ✨ Joseph Addison, Sir Richard Steel (1858). The Spectator, p.227
A man whose extraordinary reputation thus lifts him up to the notice and observation of mankind, draws a multitude of eyes upon him, that will narrowly inspect every part of him. ✨ The Spectator: wit … ▶
Great souls by instinct to each other turn, demand alliance, and in friendship burn. ✨ Joseph Addison, Henry George Bohn, Richard Hurd (1856). The Works of the Right Honourable Joseph Addison: Poems … ▶

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt. ✨ Joseph Addison (1811). The Works of the Right Honourable Joseph Addison, p.401

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