We decided to set our direct-action program around the Easter season, …

Martin Luther King, Jr.
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We decided to set our direct-action program around the Easter season, realizing that, with exception of Christmas, this was the largest shopping period of the year. Knowing that a strong economic withdrawal program would be the by-product of direct action. ✨ Dr. Martin Luther King, Jr. (2013). The Essential Martin Luther King, Jr.: I Have a Dream and Other Great Writings, p.88, Beacon Press
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