Marketing management is now tribal leadership.

Seth Godin
632 citations
Marketing management is now tribal leadership.
Hope
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. ✨ Seth Godin (2006). Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business … ▶
Reject the tyranny of picked. Pick yourself. ✨ Seth Godin (2015). Poke The Box: When Was the Last Time You Did Something for the First Time?, p.21, Penguin
Catering to the passionate is exactly what you should do.
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist. ✨ Seth Godin (2008). Tribes: We Need You to Lead Us, p.63, Penguin

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