Brands are the solution, not the problem. Brands are how you sort out …

Eric Schmidt
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Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component. ✨ Google's Schmidt Says Internet 'Cesspool' Needs Brands by Nat Ives, adage.com. October 8, 2008.
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