People read with their ears, whether they know it or not.

William Zinsser
52 citations
People read with their ears, whether they know it or not.
Humanity Reading
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Examine every word you put on paper. You'll find a surprising number that don't serve any purpose. ✨ William Zinsser (2012). On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing No … ▶
Don't be kind of bold. Be bold.
I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.
My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on t … ▶
Good writing is lean and confident. ✨ William Knowlton Zinsser (1980). On Writing Well: An Informal Guide to Writing Nonfiction, HarperCollins Publishers

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